[UNIVERSITY PROJECT] Guard Your Honor
Course Code: COMM2694
Course Name: Professional Communication Studio
Lecturer: Long Nguyen and Lena Bucatariu
Client: HONOR Vietnam
Project Description: In this course I have three assessments to analyse and create a campaign for HONOR Vietnam to increase the brand awareness and attract target audience to try the new version of HONOR X-Series.
Additionnal Link - Presentation Slide: https://issuu.com/maitrungnghia/docs/honor_group_3
2. Assessment 3: Execution Plan
In this assessment, students form a group of three and pick a chosen plan with the best BIG IDEA for the campaign. We have to develop the idea further than the original and set the KPI, Strategic Plan, Media plan and The Visuals for the new campaign.
In team, I play as a Designer and Producer, which produce key visuals, motion graphic, modelling 3D and develop art direction for the campaign. I use the color pallete of HONOR as the main color for the event. I put all artwork in minimal ways to express as much detail and information as possible.
The typography and font I use with Helvetica as the main font for all artworks. I pressed into the proportion between Typography and Grpahic to create the balanced inside each part.
Art Development
1. Key Visual
Skecth - Line Art - Colorised
Final Key Visual
Motion Graphic for Key Visual
2. 3D Modelling
Camera Movement for the The Event
2. Presentation Slide
(PLEASE CLICK THE Additional Link - Presentation Slides ON THE TOP )
